Our Story

Built in Massachusetts. Built on Trust.

Asset Heating & Cooling was founded with a straightforward mission: deliver the kind of HVAC service Massachusetts homeowners actually deserve — fast response times, skilled technicians, fair prices, and no runaround.
We’re locally owned and operated in Marlborough, MA, proudly serving families and businesses across MetroWest. From Hudson to Westborough, Shrewsbury to Natick, our team has built a reputation for showing up on time and doing the work right the first time.
Our technician Manasse and the entire Asset team are passionate about delivering high-quality HVAC solutions and a positive impact in the communities we serve.
Locally Owned Since Day One

Why It Matters

Why Marlborough Homeowners Choose Asset Heating & Cooling

The HVAC company that shows up, gets it right, and stands behind the work.

Same-Day & 24/7 Emergency Service

When your heat goes out at midnight in a Massachusetts winter, you can't wait until morning. We offer true 24/7 emergency response — so you're never left in the cold.

Certified Technicians, Every Time

Every job is handled by a trained, background-checked HVAC technician using professional-grade diagnostic equipment and manufacturer-approved parts.

Deep Local Roots

We're not a national chain. Asset Heating & Cooling is based right here in Marlborough, MA — we know local codes, New England weather, and what your home needs.

Upfront, Honest Pricing

No surprise fees. No bait-and-switch quotes. We provide transparent estimates before work begins — and we honor them.

The Difference

What Makes Us Different From Every Other HVAC Company in Marlborough

There’s no shortage of HVAC contractors in Massachusetts — but not all of them treat your home like it’s their own. At Asset Heating & Cooling, we were built on one belief: every customer deserves fast, honest, and expert service, the first time, every time.

01. Licensed & Fully Insured

We carry all required MA HVAC licenses and comprehensive liability insurance, protecting you and your property on every job.

02. State-of-the-Art Diagnostics

We don't guess. Professional-grade tools pinpoint your HVAC issue accurately, saving you time and money.

03. Residential & Commercial

From single-family homes in Marlborough to commercial properties across Worcester County, we handle systems of every size.

04. All Major Brands Serviced

Carrier, Lennox, Trane, Rheem, Goodman, Bryant and more. If we didn't install it, we can still fix it.

05. Maintenance Plans

Seasonal tune-up plans keep your system efficient, extend its lifespan, and help you avoid costly emergency repairs.

06. Clean, Respectful Service

Shoe covers, full cleanup, no mess left behind — we treat your home the way we'd want ours treated.

The Asset Advantage

What You Get With Every Service

Year-Round Comfort

From bone-chilling New England winters to humid summer heat, systems are sized and installed to keep your home comfortable in every season.

Better Indoor Air Quality

Duct cleaning, air quality assessments, and filtration upgrades remove allergens, dust, and pollutants for cleaner, healthier air.

Lower Energy Bills

A properly maintained HVAC system uses up to 15% less energy. Our tune-ups and upgrades reduce your monthly utility costs.

Extended System Life

Regular maintenance extends the life of your equipment by years, protecting your investment and delaying costly replacements.

What We Do

HVAC Services in Marlborough, MA & Surrounding Communities

Your one-stop HVAC contractor for residential and commercial properties across MetroWest Massachusetts — repairs, replacements, and routine tune-ups.

Heating Services

Furnace repair & installation, heating maintenance, heat pump services, gas burner repair, oil-to-gas conversion.

Air Conditioning

AC repair, central AC installation, ductless mini-splits, AC maintenance, refrigerant service.

Indoor Air Quality

Air duct cleaning, vent cleaning, air quality assessments, filtration upgrades, smart thermostats.

Maintenance Plans

Seasonal tune-ups for heating and cooling systems that catch issues before they become costly breakdowns.

24-Hour Emergency

HVAC breakdowns don't keep business hours. We're available 24/7, 365 days a year.

Commercial HVAC

Complete commercial heating & cooling solutions for offices, retail, restaurants, and multi-unit buildings.

Proof, Not Promises

Real Jobs. Real Results. Real Marlborough Homeowners.

Marlborough, MA · January · Gas Furnace Emergency

Emergency Furnace Repair

Problem — A homeowner called at 11 PM on a 12°F January night — their gas furnace had stopped working completely with two young children at home.

Our work — An Asset technician arrived within 90 minutes, diagnosed a failed ignitor and cracked heat exchanger, sourced the part, and completed the repair by 1:30 AM.

Result — Heat restored the same night. Family safe and warm. No emergency hotel stay needed.
Rated 5 out of 5
“I can’t thank them enough. Marc was professional, fast, and incredibly kind at midnight. We will never use anyone else.”
— Marlborough Homeowner
Westborough, MA · June · New System Installation

Central AC Installation

Problem — A family had been running window units for 12 years. Rising electricity bills and uneven cooling pushed them to finally invest in central air.

Our work — Asset performed a full load calculation, recommended a properly sized Carrier system, and completed a clean two-day installation including new ductwork.

Result — The family’s electric bill dropped 22% the first summer. Every room now cools evenly.

Rated 5 out of 5
“The team was professional, on-time, and cleaned up completely. I’ve already recommended them to three neighbors.”
— Westborough Homeowner
Hudson, MA · Summer · Ductless System

Ductless Mini-Split Installation

Problem — A homeowner had a finished basement used as a home office with no existing ductwork and no cooling — unusable in summer heat.

Our work — Asset installed a single-zone ductless mini-split in one day. No ductwork required, minimal wall disruption, with supplemental winter heat.

Result — Year-round comfort in the basement office. ROI achieved within 2 cooling seasons vs. a portable AC.
Rated 5 out of 5
“Jerry was fantastic — explained everything clearly and finished ahead of schedule. Incredibly clean work.”
— Hudson Homeowner

Verified & Trusted

Our Credentials & Certifications

In Their Words

What Our Customers Are Saying

I hired Asset Heating & Cooling for HVAC service at my property and I'm extremely satisfied with the results. The team arrived on time, was well-organized, and handled everything professionally. Highly recommended for reliable heating and cooling services in Massachusetts.
Tony L.
Marlborough, MA · HVAC Service
I hired Marc for my heating and cooling work and the experience was excellent. He was professional, knowledgeable, and very transparent about what needed to be done. I would confidently recommend Asset Heating & Cooling.
George F.
Marlborough, MA · Heating Service
Jerry is a very professional and efficient technician. He did a great job on our duct cleaning — I couldn't believe how dirty the system was. Everything is much cleaner now.
Verified Customer
Duct Cleaning Service
The staff was kind and answered my questions honestly. They replied quickly for quotes and scheduling. The service itself was thorough — they took their time and did it right.
Verified Customer
Booking Experience

Common Questions

Frequently Asked Questions

HVAC in Marlborough, MA
For true HVAC emergencies — a heating system failure in winter or an AC breakdown during a heat wave — we offer 24/7 emergency service. We aim to have a technician at your door within 1–2 hours of your call. Call us directly at (508) 740-9056 for the fastest response.
In addition to Marlborough, we serve Hudson, Westborough, Northborough, Southborough, Shrewsbury, Grafton, Milford, Framingham, Natick, Wayland, Sudbury, Acton, Maynard, Clinton, Hopkinton, Uxbridge, Northbridge, Worcester, and many more communities across MetroWest and Central Massachusetts.
We recommend a professional tune-up twice a year — once in spring before AC season, and once in fall before heating season. Regular maintenance catches small problems early and extends equipment life by years.
We service and install all major HVAC brands, including Carrier, Trane, Lennox, Rheem, Goodman, Bryant, American Standard, Daikin, Mitsubishi, and more.
Yes. Our maintenance plans cover annual or bi-annual tune-ups, priority scheduling, and discounts on repairs, plus preferred emergency response.
Yes. We are a fully licensed and insured HVAC contractor operating in Massachusetts. All technicians carry required state certifications and EPA 608 refrigerant handling certification.
Costs vary by service type, system size, and scope of work. We provide upfront, written estimates before beginning any work — no surprises. Call (508) 740-9056 or book online for a free estimate.
Absolutely. We offer duct cleaning, vent cleaning, air filtration upgrades, UV air purifiers, and full indoor air quality assessments.

Where We Work

Find Us — Serving Marlborough & All of MetroWest Massachusetts

Business Information

Name: Asset Heating & Cooling
Address: 11 Apex Drive, Suite 300A, Marlborough, MA 01752
Phone: (508) 740-9056
Email: Assethc24@gmail.com
Hours: Mon–Fri 6AM–6PM, Sat 6AM–5PM, Sun Closed
Emergency Service: 24/7

Service Areas

Primary: Marlborough, Hudson, Westborough, Northborough, Southborough, Shrewsbury, Framingham, Natick, Hopkinton, Wayland
Extended: Worcester, Grafton, Milford, Sutton, Uxbridge, Northbridge, Acton, Sudbury, Maynard, Clinton

Free Estimates on Complete System Replacement

Don’t wait until you’re left in the cold or the heat. Our licensed technicians are standing by 24/7 to help.